Tuesday, August 23, 2011

A Personal Branding Dilemma

I don't have an in-your-face personality. In fact, truth be told, I'm a bit shy in many ways. To quote my wife, I'm a bit backward about putting myself forward. Not a good personality for on-line video marketing. I probably would not be very good doing infomercials on late night TV. I definitely would not make a good used car salesman. So here's my dilemma.


I've become an Internet marketer, through choice and opportunity, but I don't like people who market to me. I've been learning and trying to share some of the tools as I learn, but for the most part, the marketplace is alot more noise than substance.


And now, I've found a market that I like ... one that's more than a little bit of substance, one that I really want to share with friends ... or I want to have the people I share my business with to be my friends. Yes, it's a "business opportunity." A networking opportunity. One that has so much potential that I think those who try the business would quickly become friends, or would cement existing friendships. I've sent out feelers to a few friends, but like I said ... I'm not a salesman. I seem to put the cart before the horse.


So rather than selling, I'm just going to "brand" myself. I'm old enough to collect social security checks, but young enough that I'm still planning out the next 50 years of my life. Yep, you heard me. An ageless wonder. If you'll pardon the pun, I'm a perpetual child. I really am planning on doing a coast-to-coast bicycle ride. I am bemused at the guilt I feel when parking in a "Seniors Only" parking space. If not for the color of my hair, I like to think I would be "carded" for ordering a senior coffee at McDonalds. And if you are interested in joining me in my business, you could well be right there beside me when I set out on a Masters Tour of the backroads of the US (and Europe, I might add).


On the other hand, not everyone rides bicycles. Well, have I got a deal for you! Don't turn off your TV set! Seriously, one thing that I love doing is attending seminars at sea with a close bunch of friends. Most of the seminars at sea I've been on have been more philosophical in nature, but I think it would be an absolute blast to take along ten friends on a cruise. Great way to bond, and reinforce mutual interests. If my business grows, as I fully expect it to, then I'm planning on doing just that ... arranging a cruise vacation, and subsidizing it for the top members of my business building team. We can just kick back and enjoy each other's company ... share stories, read poetry, play some music in the shipboard lounges, go on shore excursions (zip-lining, anyone? snorkelling? whale watching? Wahoooo!). No guarantees ... I'm just giving you a glimpse of where my dreams are taking me. But we could make those dreams a reality ... and make the world a better place to live for ourselves and others, at the same time.


So there you have it. My personal brand. A bit shy on the phone, maybe a bit socially awkward, backward about putting myself forward, but craving adventure, wanting to make the world a better place. I have the means and the methods, and I can share them with you if you're up for the journey of a lifetime! If you are even remotely interested, let me know. Skype donchild, FaceBook donchild, e-mail docchild@gmail.com. Join me, help yourself, help the world. We will boldly go forth, leading with our own personal brands and a quest for perpetual youth!

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